Unsinfully Good.
ParmCrisps are a ‘better-for-you’ snack made from 100% cheese. The delicious snacks are low in carbohydrates and packed with protein. The fledgling start-up brand hired the agency to launch its first national marketing campaign to compete in the new, but fast-growing and highly competitive cheese crisps category. As various “me-too” brands raced to capture shelf space, consumer attention and market share, ParmCrisps needed an edgy creative approach to break through the message clutter, an integrated approach to amplify a limited budget and a differentiated strategy to magnify the message and increase share-of-voice.
social media engagements
target audience penetration growth
lift in brand recognition
Video.
Public Relations.
To fully bring the “Unsinfully Good” campaign to life, the agency executed in-market activations, giving the audience the opportunity to try wings on for size and taste how Unsinfully good ParmCrisps taste for themselves.
Digital.
Print.
Social.