PR | Activation | Additional Work
Giving visitors permission to Grab Life.
Belize has it all: diversity, adventure, and vibrant experiences at every turn. But what they didn’t have was their fair share of, well, share. Together with Bright Red, Belize refocused its efforts with a hyper-integrated campaign amplifying the bounty of attributes available to the adventuresome. Within the first 6 months, the campaign propelled Belize to over 1 million visitors for the first time ever, with a 28:1 campaign ROI. Today, the destination is the fastest-growing destination in the Caribbean, edging out Puerto Rico and the Dominican Republic with truly record breaking 30% year-over-year growth.
visitors for the first time
28:
campaign ROI
%
growth year-over-year
billion earned impressions
Situation.
Belize has all the attributes today’s travelers want. So why weren’t they getting their fair share of visitors?
Initiatives.
Simply put, Belize needed to lay claim to a greater share of visitors and encourage more consumers to put the country on their travel bucket list.
Outcome.
With the help of Bright Red, Belize shattered their previous record for overnight visits within the first 6 months of the campaign.
Video.
Print.
Public Relations.
Activation.
Additional Work.
Exhale.
