PR | Activation | Additional Work
Giving visitors permission to Grab Life.
Belize has it all: diversity, adventure, and vibrant experiences at every turn. But what they didn’t have was their fair share of, well, share. Together with Bright Red, Belize refocused its efforts with a hyper-integrated campaign amplifying the bounty of attributes available to the adventuresome. Within the first 6 months, the campaign propelled Belize to over 1 million visitors for the first time ever, with a 28:1 campaign ROI. Today, the destination is the fastest-growing destination in the Caribbean, edging out Puerto Rico and the Dominican Republic with truly record breaking 30% year-over-year growth.
visitors for the first time
28:
campaign ROI
%