Coloring Outside the Lines: G2’s Winning Streak.

When rival brands threatened Pilot’s #1 gel pen, G2 fired back with a vibrant, science-backed Boost Collection—and a megawatt influencer campaign. By harnessing the power of color psychology, bold partnerships, and immersive real-world events, the G2 Boost launch dazzled consumers and dominated digital channels. The payoff? Explosive engagement, skyrocketing sales, and a new legion of colorful fans—proving G2 is still the pen with all the power.

total impressions

video views

clicks/measurable impressions

increase in social media follower growth

Situation.

Will G2 Stay #1?

Initiatives.

Boosted by Color: Science Meets Strategy.

Results.

Viral Hues, Real Results!

Video.

InMarket Digital Display.

Positivity Pop-up.

Pre-event.

4X Instagram Stories (driving awareness & RSVPs)

- Generated 23 engagements, reaching 1,710 accounts and earning 1,770 views

1X “Pick My Dress” Post (tagging @pilotpenusa)

- Generated 4,350 engagements (4,500 likes and nearly 334 comments), driving early interest and sparking conversation

During and post-event.

The Pilot G2 Boost event with Color Me Courtney brought vibrant energy, creativity, and community to life—both in person and across social media. From colorful storytelling to authentic engagement, the event generated strong buzz and positive sentiment. The organic content and enthusiastic responses speak to the power of the G2 Boost message and the authenticity of the Color Me Courtney partnership.

103X Instagram Stories (from inﬂuencers with followings ranging from 19-115K)

- Impressions: 26,650

- Reach: 783,495

- Interactions: 298

18X Tagged Posts / Reels (from attendees)1X “Pick My Dress” Post (tagging @pilotpenusa)
Pilot received complimentary DMs (during / following the event)

- Love for Courtney, Pilot, and the overall event experience

- Mentions of “two favorites coming together” (Courtney / Pilot)

- Reﬂected strong brand sentiment and guest connection