Walk-On’s Sports Bistreaux defies all expectations of a traditional sports bar. What started as an idea, roughly sketched out on a napkin and given a “C” by a business professor, is now a thriving hospitality franchise boasting an unheard-of $5 million average unit volume with over 75 restaurants in 14 states. Recently named Entrepreneur magazine’s number one sports bar franchise for the third year running, Walk-On’s impressive numbers reflect its founders’ passion, hard work and vision. Despite a tremendous emphasis on service and a “raise the bar” attitude toward cuisine and food quality, some misperceptions remain about the sports bar genre which impact the brand. Ambitious growth plans can also imperil brand and experience consistency. To get ahead of these potential pitfalls, Walk-On’s engaged Bright Red to ensure their vision, brand and business remained first where it matters most: their customers.